Required skills

communication skills to collaborate with others on technical organisational and creative issues

critical thinking skills to evaluate factors that impact on production of marketing materials

literacy skills to

read and interpret quotations and product conditions

proofread draft materials

create copy or check quality of outsourced copy

research information for inclusion from varied and potentially unfamiliar sources

planning and organising skills to plan and coordinate all aspects of the production process

problemsolving skills to respond to challenges that arise in the production of marketing materials

numeracy skills to

calculate costs and quantities of materials to be produced

work with numerical concepts of size shape and layout

work with detailed product costings

technology skills to

liaise with others about technical production issues

work with current industry marketing technologies

Required knowledge

objectives of materials and the market for which material is required

physical and virtual media marketing opportunities and factors that impact production of materials in those contexts

current digital print production technologies processes and terminology

printing and industry conventions in relation to placement of information page numbering and copyright information

quality indicators in marketing material production including

readability

photographic quality

effective use of colour

spacing requirements

creative writing techniques used for the content of brochures and other marketing materials

procedures and requirements for preparation and proofing of material

copyright laws and restrictions that apply to the inclusion of certain content in brochures and other marketing materials

procedures for copyright clearance of restricted materials

trade practices requirements around the need for accuracy of information in marketing materials

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

coordinate all aspects of the development process and produce materials within specified deadlines

produce materials that meet stated objectives provide current and accurate information and are free of errors

demonstrate knowledge of current production processes terminology and copyright restrictions

Context of and specific resources for assessment

Assessment must ensure use of

a real or simulated product or service for which brochures and marketing materials can be developed

current information and communications technology for the development of content

suppliers such as graphic designers print production organisations and copywriters with whom the individual can interact

Method of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to coordinate the production of brochures and marketing materials The following examples are appropriate for this unit

evaluation of brochures or other physical or virtual marketing materials produced by the individual

written or oral questioning to assess knowledge of coordination and production processes copyright laws and clearance procedures

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector workplace and job role for example

SITXMGT Establish and conduct business relationships

SITXMPR Coordinate marketing activities

Brochures and marketing materials may include:

Factors for consideration during planning may relate to:

Information for inclusion may be:

Accurate and complete specifications include: